Apple presenta il Macintosh con uno spot televisivo durante il Super Bowl del 1984. L’annuncio mostrava la distruzione del “Grande Fratello” – un riferimento velato a IBM – attraverso il poteredel personal computing di un Macintosh.Il Macintosh è stato il primo computer basato su un’interfaccia utente grafica, che consentiva l’utilizzo del mouse, e sul microprocessore Motorola 68000.Il suo prezzo era di $ 2500.Il pacchetto software includeva MacPaint e MacWrite che mostravano l’elaborazione dei testi WYSIWYG (What You See Is What You Get).
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